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YOOM™ has been awarded the “Tastiest Israeli Tomato” in AGROMASHOV EXPO.

News
21.06.2021

An exigent jury, made up by the best chefs in Israel, has awarded YOOM™ with “best flavour’s” price in Fresh AgroMashov Fair 2021 in Israel during its 30th anniversary.

After a year of non face-to-face events we were finally back in one of the most important dates of the year: Agromashov fair, in Israel. The most desired purple cocktail tomato, shone once again on its own merit by winning the highest award.

Its innovative purple color and its powerful sweet-sour balance for an umami taste were the keys for YOOM™ to become the great winner of this edition. The jury, formed by renowned chefs, highlighted YOOM™’s peculiar size “in just to bites", texture, crispness and juiciness, and its infusion of vitamins, minerals and anthocyanins.

This award is undoubtedly a recognition to Syngenta’s efforts to offer innovative products that respond to the needs of new consumers.

YOOM™ tomatoes are currently available in Italy, Israel, Austria, Germany, Switzerland, China, Hungary, United Kingdom, Australia, Belgium, Denmark, France, Greece and Spain and many more very soon; distribution will begin soon in markets such as Austria, Canada, Germany, Switzerland, United Kingdom and the United States.

Production continues to grow and reach new markets around the world.