YOOM® Surprises U.S. Consumers

IFPA 2022

Its unique and unexpected color and unparalleled flavor experience provide an element of modern-chic elegance.


Nature Fresh Farms™, our local growers for Canada, United States, and Mexico, took advantage of the International Fresh Produce Association’s Global Produce & Floral Show in Orlando, Florida to present their YOOM® production for the first time. The industry’s specialized press has already begun to share their impressions about its unique color, one-of-a-kind taste and nutritional properties, now available to North American consumers.

In the HortiDaily publication, Matt Quiring, Senior Vice President of Marketing and Sales at Nature Fresh Farms presents YOOM® as an "ideal variety for tomato enthusiasts". He highlights the "intensity and range of flavor from Savory to fresh and a hit of plum-like sweetness, the YOOM® is the flavor experience that can enhance any meal or be enjoyed on its own."

Its complex flavor also positions it as a variety capable of appealing to many types of U.S. consumers. “Its full and complex flavor matched with its small size, crisp textura and juicy interior provide a well-rounded tomato that Will appeal to many consumers”, adds Quiring.

Lastly, the interview also captures the high nutritional value of YOOM® tomato, rich in vitamins and antioxidants due to its high level of anthocyanins (and responsible for its characteristic purple color).

“YOOM® is a great tomato to add a surprise element to any dish.” Quiring concludes in his interview.


For more information, please visit: https://www.naturefresh.ca/nature-fresh-farms-launches-the-yoom-tomato/