China welcomes the YOOM tomatoes thanks to Hortipolaris
The Purple YOOM tomatoes are about to enter the Chinese market, the tomatoes that gained a lot of attention at the first China International Import Expo in Shanghai, now from the middle of November they'll enter the Chinese market in large quantities. This purple variety is being grown in a trial by a small amount of Chinese growers, among them Beijing Hortipolaris. This Chinese company is the first one to harvest these tomatoes and introduce them to Chinese consumers. Mr. Xu Dan with Beijing Hortipolaris, and manager Wu Haiyan, with Syngenta Group China, recently shared more on the special characteristics of Yoom tomatoes:"The tomato variety for this brand has been selected through traditional breeding technology. Only the most promising varieties were further cultivated, until the best variety was found. This tomato variety is rich in anthocyan and great in taste, but the most striking feature is its color. The Yoom tomato is a deep purple tomato, rather than the traditional red. This is because the tomatoes receive relatively little sunlight, which leaves the tomato skin a deep purple".
Furthermore, Yoom tomatoes are cocktail tomatoes, rather than the commonly-seen cherry tomato. "The average Yoom tomato weighs around 35-40 grams. This is not a common size for tomatoes in the Chinese market. However, market feedback shows that compared to all kinds of tomatoes in the Chinese market, the YOOM tomato is quite suitable for growing in China."
Syngenta Group China displayed YOOM tomatoes at the China International Import Expo in Shanghai. This variety is already introduced in Europe, Australia, North America and Mexico, where growers have already devoted larger areas to this tomato variety. We are proud to be one of the first companies in China to introduce this tomato variety to the Chinese market," said Mr. Xu Dan, spokesperson for Beijing Hortipolaris.
"Since it's a trial the first harvest is only small, but the production volume per hectare and the product quality are both promising. Furthermore, we received great market feedback from visitors at the China International Import Expo in Shanghai. People are welcoming this new variety with interest. We also received many inquiries from colleagues who are interested in this tomato variety. They are eager to try planting this variety as well."
YOOM tomatoes at Beijing Hortipolaris
The living standards of Chinese consumers are continuously improving, which makes people more conscious of healthy food. This trend has only grown during the Covid-19 pandemic. Manager Xu sees great market potential for the Yoom tomato.
"The Yoom tomato is considered a high-end market tomato, it has an extremely high nutritional value. In addition, this variety has just the right balance between sweet and sour, and the fragrance is quite rich. The Yoom tomato can be used in cooking or enjoyed as a snack. That is why, although the price is high, I think this high-end market tomato has a huge potential in first- and second-tier markets."
Mr. Xu Dan, CEO of Beijing Hortipolaris
Summer weather Beijing Hortipolaris owns a 3.3 hectares greenhouse in Miyun county, Beijing. The company mainly sells their products in high-end supermarkets and high-end restaurants and hotels in first- and second-tier cities throughout China”.