Yoom’s trek to your table: discover how we farm it!


Our new producers in Israel show you step by step.

The farmers of Shimon Mizrahi, one of our new additions to the long list of local YOOM™ producers, are presented in style with a series of episodes in which you can follow in detail how they carry out each of the necessary steps so that its fantastic flavor reaches our tables.

In this first chapter, you will discover the careful manual process with which each of the tomato plants from which YOOM™ germinates is planted. Enjoy it!