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YOOM™ recognized with the 3 stars Superior Taste Award.

News
14.10.2020

The taste of YOOM™ has been recognized by the International Taste Institute in Brussels this week with the highest score of three stars, thus granting it the distinctive “Superior Taste Award”.

A recognition from a professional jury made up of more than 200 chefs and sommeliers from all over the world recognized by the Michelin Guide and Gault & Millau. The deliberation is done through a blind tasting and anonymously so that the process is carried out in a transparent way.

Stijn Roelandt, second chef at Hof Van Cleve, 3 Michelin stars, explains how he and his fellow jurors conduct evaluations for the International Taste Institute: “It is a strict process. Products are blind tested; This means that the samples are anonymous: we do not see the packaging and we do not know the brand or the name of the products; We don't even know what country it comes from. This forces us to be completely objective while doing sensory analysis. Only really good products are certified."

Thus, YOOM™ has obtained a 91,3 % valuation after being analyzed 5 aspects that are evaluated in the tasting. The professional jury rated the YOOM tomato:

● 91.3% as its overall score

● 93% for its pleasing and consistent visual aspect, due to its attractive, distinctive color

● 91% for its overall gustative impression

● 91% for its aroma which plays an essential role in its flavor perception

● 91% for its flavors which are a perfect sweet and sour balance for an umami taste

● 89% for its texture, which is a key hedonic factor in foods

This award is a further recognition of the unique flavor of YOOM™ and growers expertise to provide superior tasty tomatoes every day. Jeremie Chabanis, Syngenta Value Chain Head EAME, said: “Taste is of central importance to today’s discerning customers and so it is great YOOM is being recognized for its exceptional flavor and innovation in the marketplace through these prestigious awards. In collaboration with growers, we have created a tomato that offers a gourmet experience for consumers who seek an uplift their daily meals, while being easy to grow and delivering good shelf-life, benefiting stakeholders from across the value chain.”

This year also saw the distinctive YOOM tomato win the prestigious Gold Award at the Fruit Logistica Innovation Awards 2020 in Berlin, which honors outstanding innovations in the fresh produce Industry, from production to the point of sale.

YOOM stood out as an innovation due to its highly attractive purple color, great flavor and vitality boost. Besides his marvelous taste, YOOM also provides large quantities of vitamins and anthocyanins compared to regular red tomatoes which makes it a healthy food option for the consumer.

YOOM tomatoes are currently available in, Belgium, Switzerland Austria Denmark, Germany, France, Greece and Spain Hungary, Japan Korea Australia, with distribution soon to expand to markets that include, Canada, United Kingdom, the United States and China.