YOOM™ signs an agreement with DOLE to enter the Chinese market.
Syngenta Group China and DOLE sign a strategic cooperation for the first time to cooperatively explore innovative developments in the global agriculture industry. Consequently, DOLE will enjoy an exclusive retail agreement for YOOM™ tomato and “Sweet Wine”, also from Syngenta.
The first milestone for this great alliance is the launch of a shared tray for Disney that will combine the YOOM™ cocktail tomato, characteristic for its purple color and its original umami flavor, with Sweet Wine”, Syngenta's other celebrated tomato.
This attractive new packaging will delight the youger ones, portraying "Mickey and his friends" all along the "Disney Princesses" as the main characters. Chinese consumers looking for innovative and quality products will now have the opportunity of enjoying YOOM™ even easier, as they can be found in City supermarkets and other large stores in the country.
The collaboration of YOOM™ and DOLE is a sample of the hard work behind the Syngenta Group, aiming to offer a balanced and healthy diet to children in an attractive and innovative way.